Initiated in 1986, the Keep Jacksonville Beautiful's Adopt-A-Road Program continues to be popular and successful because of dedicated citizen volunteers.

The Adopt-A-Road Program encourages business, industry, civic, youth and nonprofit organizations to adopt an area of roadway for monthly litter control. Ideally, the selected roadway is about a mile in length, and has a mix of both residential and commercial property. Roadways with all residential property are usually not suitable for adoption.

Adopt-A-Road allows citizens to demonstrate community pride, make a positive statement for a clean, attractive community and help the city keep down the costs of litter abatement. This program has proven highly effective in demonstrating personal responsibility and changing attitudes regarding littering.